Privacy Policy

1. Who We Are

Pretty Profits is a business growth intensive and education program operated by The Lux Agency. When this policy refers to "Pretty Profits," "The Lux Agency," "we," "us," or "our," it refers to both entities collectively as they operate together to deliver our products and services.

Our primary business address is located in Hemet, California. Our contact email for privacy matters is [email protected].

We operate the following properties covered by this policy:

• prettyprofits.us and associated subdomains
• aiforbeautypros.com and associated subdomains
• Chronos — our white-label business growth platform powered by The Lux Agency
• In-person events, webinars, and digital courses offered under the Pretty Profits brand

2. Information We Collect

Information you provide directly

When you register for a webinar, purchase a ticket, enroll in a course, or contact us, we collect:

• Full name and preferred name
• Email address
• Mobile phone number
• Business name and service type
• Billing address and payment information (processed securely — see Section 6)
• Any information you voluntarily share in forms, surveys, or communications

Information collected automatically

When you visit our websites or interact with our platform, we may automatically collect:

• IP address and general geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent, and links clicked
• Referring URLs and traffic sources
• Cookie and tracking data (see Section 7)

Information from your use of Chronos

If you enroll in the Pretty Profits 90-Day Intensive and activate a Chronos account, we collect information related to your business operations within the platform including client contact data you import, automation configurations, messaging activity, and platform usage data. This data is used solely to provide and improve the Chronos service.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery — to register you for events, enroll you in courses, activate your Chronos account, and provide all purchased services
• Communications — to send confirmations, reminders, course updates, and support responses
• Marketing — to send promotional emails and SMS messages about Pretty Profits programs, events, and offers (only with your consent)
• Billing — to process payments, manage subscriptions, and handle billing inquiries
• Improvement — to analyze how our websites and platform are used in order to improve the experience
• Legal compliance — to meet our obligations under applicable law, including A2P 10DLC SMS compliance requirements
• Safety — to detect, prevent, and address fraud, security issues, and technical problems

We do not sell your personal information to third parties. We do not allow advertisers to pay to have your information used for targeted advertising outside of our own platforms.

4. SMS Communications

Pretty Profits and The Lux Agency send SMS messages through our Chronos platform for the following purposes:

Transactional SMS

Non-marketing messages related to your account, purchases, event reminders, course updates, and service notifications. These messages are sent when you register for an event, purchase a program, or activate a Chronos account.

Marketing SMS

Promotional messages about upcoming events, new programs, special offers, and product updates. Marketing SMS is only sent with your explicit consent, obtained at the time of registration or purchase.

Your mobile number is never sold or shared with third parties for their own marketing purposes. It is used solely to deliver messages related to your Pretty Profits enrollment and Chronos account.

5. Email Marketing

We send email communications for the following purposes:

• Transactional emails — purchase confirmations, account setup, course access, event reminders
• Program emails — weekly course content, group call reminders, and coaching touchpoints
• Marketing emails — announcements about new programs, events, and offers

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link included in every marketing email. Transactional and program emails are sent as part of your enrollment and cannot be opted out of while your program is active without canceling your enrollment.

We use GoHighLevel (GHL) as our email delivery platform. Your email address is stored within GHL in accordance with their privacy policy and our data processing agreement with them.

6. Payment Processing

All payment transactions are processed securely through third-party payment processors. We do not store your full credit card number, CVV, or payment card details on our servers.

Payment processors we use may include:

• Stripe — for online order form transactions
• GoHighLevel payments — for subscription billing through our Chronos platform

By providing your payment information, you authorize us to charge your card for the amounts you agreed to at the time of purchase, including recurring subscription charges where applicable. For Chronos subscriptions, your card on file will be charged automatically at the end of your free period and on each subsequent billing date unless you cancel before the billing date.

Payment processors maintain their own privacy policies governing how they handle your payment data. We encourage you to review the privacy policies of Stripe and GoHighLevel directly.

7. Cookies and Analytics

Our websites use cookies and similar tracking technologies to improve your experience and analyze how our sites are used.

Types of cookies we use

• Essential cookies — required for the website to function. These cannot be disabled.
• Analytics cookies — help us understand how visitors use our site (page views, traffic sources, session duration). We may use tools such as Google Analytics for this purpose.
• Marketing cookies — used to track the effectiveness of our advertising campaigns, including Meta (Facebook) Pixel where installed on our pages.
• Functional cookies — remember your preferences and settings to improve your experience.

Managing cookies

You can control and delete cookies through your browser settings. Disabling certain cookies may affect the functionality of our websites. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

For information on opting out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout.

8. Third-Party Tools and Services

We use the following third-party tools to deliver our products and services. Each has its own privacy policy governing how it handles your data.

GoHighLevel (GHL)

Our primary CRM, email, SMS, course, and community platform. Your contact information, purchase history, course progress, and communication history are stored within GHL. The Lux Agency operates GHL under a white-label arrangement branded as Chronos.

Zoom

Used to host live group coaching calls. When you join a Zoom call, Zoom may collect your name, email, device information, and meeting activity in accordance with their privacy policy. Calls may be recorded — you will be notified before recording begins.

Webinar Core

Used to host our free webinar sessions. When you register for and attend a webinar through Webinar Core, they collect your registration information and attendance data in accordance with their privacy policy.

Stripe

Used for payment processing. Stripe collects and stores your payment information in accordance with PCI DSS standards and their privacy policy.

Google (Analytics, Calendar)

We may use Google Analytics to analyze website traffic and Google Calendar integrations on confirmation pages. Google's data practices are governed by Google's Privacy Policy.

Meta (Facebook/Instagram)

We may use Meta Pixel on our sales and registration pages to measure advertising effectiveness. Meta's data practices are governed by Meta's Data Policy.

We do not sell or rent your personal information to any of these third parties beyond what is necessary to deliver the services you have purchased.

9. Data Sharing and Disclosure

We do not sell your personal information. We share your information only in the following circumstances:

• Service providers — with third-party tools listed in Section 8 that are necessary to deliver our services
• Legal requirements — when required by law, court order, or government authority
• Business transfers — in the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction
• Protection of rights — when we believe disclosure is necessary to protect the rights, property, or safety of Pretty Profits, The Lux Agency, our users, or the public

10. Data Retention

We retain your personal information for as long as necessary to provide you with our services and comply with our legal obligations.

• Active customers — we retain your data for the duration of your relationship with Pretty Profits and The Lux Agency
• Inactive contacts — we may retain contact data for up to 3 years after your last interaction for legal and business record purposes
• Payment records — retained for a minimum of 7 years as required by US tax law
• SMS consent records — retained for a minimum of 5 years to comply with A2P 10DLC carrier requirements

You may request deletion of your personal data at any time — see Section 11 for your rights.

11. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you
• Correction — request correction of inaccurate or incomplete information
• Deletion — request deletion of your personal information, subject to certain legal exceptions
• Portability — request your data in a structured, machine-readable format
• Opt-out of marketing — unsubscribe from marketing emails or reply STOP to SMS messages at any time
• Restriction — request that we restrict certain uses of your data

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing certain requests.

12. California Residents — CCPA

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information.

Your California rights

• Right to know — the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to delete — request deletion of personal information we have collected, subject to exceptions
• Right to correct — request correction of inaccurate personal information
• Right to opt-out — opt out of the sale or sharing of personal information. We do not sell personal information.
• Right to non-discrimination — we will not discriminate against you for exercising your CCPA rights
• Right to limit sensitive personal information — limit our use of sensitive personal information to what is necessary to provide our services

Categories of personal information collected

In the past 12 months we have collected: identifiers (name, email, phone, IP address), commercial information (purchase history, subscription status), internet activity (website usage), and geolocation data (general location from IP address).

How to submit a California rights request

Email us at [email protected] with the subject line "California Privacy Request." We will acknowledge your request within 10 business days and respond within 45 days.

13. Children's Privacy

Our services are intended for adults aged 18 and older operating beauty and wellness businesses. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have collected personal information from a minor without verifiable parental consent, we will take steps to delete that information promptly.

If you believe we may have collected information from a minor, please contact us at [email protected].

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this page.

We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes your acceptance of the updated policy. For significant changes, we may also notify you via email or a notice on our website.